People say that green is definitely the new black. But don’t for a moment feel that finding color inspiration in general starts and ends together with the color green! Becoming enviromentally friendly definitely holds great potential, especially if you think about just how far this movement will go towards protecting nature and its beauty. However the degree in which color can be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an endless source of inspiration for new ideas and approaches to choosing color. Stop and think for a moment of your sheer assortment of natural landscapes which one can find all over the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your nearby farmer’s market are typical places with colors inspired by nature.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to get like that because we’re used to seeing those colors together either naturally or when using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and target the way color combinations present in nature change together with the changing seasons. Picture an eco friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter time.
Now take that same rolling hill loaded with flowers and imagine how it changes not from season to season, but day-to-day. Picture in your mind those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. See how even day-to-day changes in the weather conditions can trigger new bursts of color inspiration?
The next time you’re searching for the ideal color combination for your fashion or graphic designs, a client’s brand, or perhaps for the launch of your new product that offers to save the environment, let nature inspire you. It’s everywhere you gaze even when you’re being placed in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is not difficult using your Pantone color system!